Traditional marketing is becoming less and less productive by the minute, as a forward-thinking marketer you know there has to be a more reliable way. Instead of flinging your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
“Content marketing is a strategic marketing approach focused on producing and sharing valuable, relevant and consistent content to attract and maintain a clearly-defined audience and ultimately to drive profitable customer action.”
Content marketing is used by leading brands.
Our research shows the immense majority of marketers are using content marketing. Actually, it is used by many prominent organizations in the world, including P&G, Microsoft, Cisco Systems, and John Deere. It’s also developed and executed by small businesses and single-person shops around the globe. Why? Because it works always with good content.
The Best Reason to Do Content Marketing is Organic Search!
According to me, the reasons abound:
- Content helps you connect with each customer and allow winning their trust, and ultimately build and maintain a relationship with them.
- Content allows you to explain the benefits of your product or service offerings and eventually sell them to the market.
- Content helps you discriminate yourself from the competition.
- Good content illustrates the authority of your brand in your corner while building a strong reputation and recognition.
- An effective content marketing strategy delivers the best business results.
While you might choose to put your content out there with in-depth how-to posts on your blog, a pillar in your local newspaper or industry journal, a billboard at your city’s airport, witty tweets, or funny Instagram stories, the only channel that satisfies every reason you ever have for distributing and promoting your content.
Organic-search traffic is the super KPI (Key performance indicators) of content marketing
Other than for people exploring your content in response to their search problems, questions, or curiosities. What are you sharing information for?
While determining an exact ROI (Return on investment) for content marketing has proven elusive in some cases, SEO and organic search can help you define key performance indicators to measure success and isolate metrics for each of these KPIs.
Some key aspects of organic search.
- Organic search is the biggest source of website traffic
- Organic search traffic builds brand awareness
- Organic search traffic cements your thought leadership
- Organic search traffic opens vistas for engagement
As seen necessity and importance of the quality content Radical Global. Provides the content marketing to their clients as per there requirements. at the very first stage client has to know about what is content marketing and they know about its requirement for their product. Our main aim of content marketing is to provide our clients with genuine traffic through organic search result which is long-lasting.